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Equitable sells Permanent

Equitable Life is to sell its specialist protection and health insurer Permanent to Liverpool Victoria for £150m.

Liverpool Victoria sees the IFA protection market as central to its growth plans. Permanent&#39s Exeter office is to be retained and no redundancies are foreseen at present.

Equitable chief executive Chris Headdon says: “We received a significant amount of interest in Permanent following the Society&#39s announcement on December 8, but the offer from Liverpool Victoria clearly represented the best value and greatest degree of certainty for the Society and its members.”

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