Equitable Life has launched the first system in the UK allowing individual policyholders to track their investments on the internet.
Clients will be able to use the on-line service to constantly monitor the value of their policies and take care of all their administration, such as switching funds and notifying changes in address.
Equitable Life senior manager Nigel Webb says: "Clients want and need regular updates on their investments and making phonecalls and writing letters is time consuming. Because we have invested £70m in our computer technology, we have a state-of-the-art system which we would like our policyholders to benefit from."
The 7-days-a-week service will be made available to 500,000 policyholders by the end of November.