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EMX steps up moves to attract more IFAs

EMX is moving up a gear in its drive to get more independent advisers to sign up to its service with the recruitment of two sales and marketing advisers.

The two new recruits will focus specifically on promoting the service to IFAs.

They will visit advisers and deal with any problems they experience.

The move follows the news that only 14 IFAs and 19 product providers have so far enlisted to use the service.

EMX, a purchase, sale and valuation system, is planning a mailout to IFAs.

It is initially targeting the top 200-300 IFAs who it believes will be most likely to sign up with EMX.

The company will also be asking product providers for their views on which IFAs are most likely to use the service.

Chief executive Caroline Lee: “We are asking providers which are the most important IFAs for us to target. This is a good way for us to start prioritising our mailout. We have new staff available to talk to IFAs. Although they are not explicitly experienced in the area, we will be training them.”

Technology, p38

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