Elms announced last week that he is stepping down after 10 years at IFAP after being diagnosed with cancer. He will be replaced by marketing director Karen Barrett. Non-executive chairman David Graham described Elms as “a tower of strength” in the industry.
Graham says: “We are very sad to see David leave and it is with even greater sadness that he leaves due to serious health issues. Our thoughts and support are with him at this time.
“He has worked tirelessly to promote the benefits and accessibility of independent financial advice to consumers, businesses and the media. I will miss David’s boundless drive and determination to see through his aim of promoting true, independent financial advice to the public. His commitment to and enthusiasm for the best interests of the whole personal finance industry will be greatly missed.”
Informed Choice managing director Nick Bamford says: “David has always been a positive voice for independent financial advisers. He has passionately promoted the need for consumers to get advice from the independent sector.”
Technology and Technical founder and director Kim North, who has worked extensively with Elms in the past 10 years, says his contribution to the industry has been exceptional.
She says: “David saw very early on the benefits of an online find-an-IFA service. Now half a million consumers use the service every year. I am saddened to hear of his illness and will miss having him in the industry terribly.”