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Elms moves up to become IFAP chief

IFA Promotion has promoted David Elms to chief executive officer from head of PR and marketing.

Elms, 37, has been running IFAP since Ann-Marie Martyn quit as chief executive last May to set up My Money Adviser. He joined IFAP in 1998 from Eagle Star, where he was editor of Eagle Star Magazine and responsible for sports sponsorship.

IFAP says the appointment recognises IFAP&#39s achievements under Elms&#39 leadership.

Its membership has reached more than 9,000 IFA firms compared with 8,500 in March last year.

A total of around 130,000 customers used its online Find an IFA service last year compared with 78,000 in 1999.

IFAP last year ran more ads than ever before on TV, the internet and in the national, consumer and trade press. It has recently improved Find an IFA at www.unbiased.co.uk. Over 60 per cent of people contact IFAP online, many through links with thisismoney.com, scotsman.com and moneyextra.com.

Elms says: “I aim to increase the number of people who visit IFAs as a result of IFAP and make as many people and businesses as possible aware that the IFAP logo means unbiased financial advice.”

Chairman Douglas Claisse says: “The past seven months have been the most successful in IFAP&#39s history.”

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