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Elms moves up to become IFAP chief

IFA Promotion has promoted David Elms to chief executive officer from head of PR and marketing.

Elms, 37, has been running IFAP since Ann-Marie Martyn quit as chief executive last May to set up My Money Adviser. He joined IFAP in 1998 from Eagle Star, where he was editor of Eagle Star Magazine and responsible for sports sponsorship.

IFAP says the appointment recognises IFAP&#39s achievements under Elms&#39 leadership.

Its membership has reached more than 9,000 IFA firms compared with 8,500 in March last year.

A total of around 130,000 customers used its online Find an IFA service last year compared with 78,000 in 1999.

IFAP last year ran more ads than ever before on TV, the internet and in the national, consumer and trade press. It has recently improved Find an IFA at Over 60 per cent of people contact IFAP online, many through links with, and

Elms says: “I aim to increase the number of people who visit IFAs as a result of IFAP and make as many people and businesses as possible aware that the IFAP logo means unbiased financial advice.”

Chairman Douglas Claisse says: “The past seven months have been the most successful in IFAP&#39s history.”


Artemis to stay with Cofunds

A week after saying it would turn its back on all fund supermarkets, Artemis has made a U-turn and restated its allegiance to Cofunds. The boutique fund manager says its concerns with supermarkets applied only to Fidelity&#39s FundsNetwork and that it will remain on the Cofunds platform. Fidelity says its dispute with Artemis centred on […]

West Brom becomes mortgage broker

West Bromwich Building Society is converting its sales team into mortgage brokers to sell from its own newly created panel of lenders. The society is also believed to be looking to buy an IFA operation. The broker service will be available through West Brom&#39s branch network. It will aim to advise borrowers outside its mortgage […]

Norwich Union Investment Funds discounts SRI products

Norwich Union Investment Funds is offering a 1 per cent discount off the 4 per cent initial charge on lump sum investments into any of its six socially responsible funds.Norwich Union &#39s SRI funds include corporate bond, UK growth, absolute growth, global growth, managed and European growth, and carry an annual management charge of 1.5 […]

Youngest Sofa member ever

Julia Banwell, 24, of IFA Old Mill Financial Services has become the youngest associate member of the Society of Financial Advisers. Banwell passed six advanced planning certificate exams to become one of only 520 associate members of Sofa. After achieving ASFA membership Banwell was promoted to technical consultant, from a technical support role, at Old […]


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