View more on these topics

Elevate tops The Platforum Q2 leaderboard

Holly Mackay Platforum 200
Holly Mackay

Axa Elevate has topped The Platforum leaderboard for the second quarter of 2012, with Nucleus in second place and Transact in third.

Skandia came in fourth place, with Sippcentre making up the top five.

The leaderboard, published this week, examines platforms’ overall performance in terms of financial strength, percentage increase in assets under administration and price on a quarterly basis. It also includes reviews from around 1,800 advisers.

Nucleus topped the “user leaderboard”, which is voted for by advisers, for the fifth consecutive quarter. Transact and Novia came in second and third respectively.

Data from The Platforum shows Elevate’s assets under administration grew 7 per cent from £4bn to £4.3bn over the quarter, while Nucleus’ assets increased 4 per cent from £3.8 bn to 3.9bn.

Transact’s assets increased 0.1 per cent from £11.39bn to £11.4bn, while Skandia saw its AUA fall 3 per cent, from £40.2bn at the end of Q1 to £39bn at the end of Q2.

Sippcentre increased its assets by 3 per cent from £12.2bn to £12.6bn.

The Platforum’s figures show total platform assets have fallen 0.6 per cent to £189.2bn at the end of Q2, compared to £190bn at the end of Q1. The Platforum attributes the drop to volatile markets.

The Platforum managing director Holly Mackay says: “We are careful to position The Platforum leaderboard as a collection of many factors, rather than a suggestion that any one platform is the best. The focus of the work we do with individual adviser firms is to really focus on what the adviser needs the platform to do, and then pick a platform which is fit for purpose.”

Murphy Financial associate partner Adrian Murphy says: “I think there are a lot of firms out there who are in the early stages of platform adoption and like the security of life company backing. That is probably a reason why Axa Elevate is seeing such large growth and popularity at the moment.”


News and expert analysis straight to your inbox

Sign up


There are 3 comments at the moment, we would love to hear your opinion too.

  1. Why are skandia recognised with nearly 40bn platform fum when 50% of it is old school legacy biz on L&P back book. By the end of the year will it be there?

  2. Why just have a go at Skandia

  3. Agreed, it is strange the figure for Skandia is not £20bn (i.e. OEIC & UT on platform) – of the £180+bn inside the platform market outside of skandia – it is most likely 95% will be held in retail collectives & stocks and shares… not insured products held off platform. I wonder what the AUA for Aegon,Aviva, AXA & SL would look like if they reported their platform figures the same way?

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm