Prudential's internet banking arm Egg has signed a deal with website browser Excite UK.
The exclusive deal which could be worth close to £2m depending on sales, will give Excite users access to Egg's new internet credit card which is being launched later this year, as well other services offered by the bank.
The deal will ensure Excite is Egg's first choice partner when other services and new products are launched.
Egg e-commerce partnerships manager Wendy tan says: "Our deal with Excite is crucial our business.
"We need to target the new and fast growing internet generation by fostering strong e-commerce partnerships to benefit our customers."