Edinburgh Fund Managers is aiming to raise brand awareness with an ad campaign on the theme of “Rock Solid”.
The campaign aims to support the work of IFAs in generating new business.
IFAs are responsible for around 95 per cent of EFM's fund sales.
The drive kicks off with a nationwide poster campaign. P
osters will be on display acr oss the UK rail network until March. The posters will also appear at London Under ground stations.
Ads will also run in the trade and consumer press during the Isa season.
The advertising, created by ad agency TeamSpirit, features a 3-D illustration of Edinburgh Fund Managers' slogan “Rock Solid” against a backdrop of the countryside.
The first phase of advertising will promote its range of UK Oeics and investment trusts. There will be a global version later in the year.
Head of marketing Mari anne Cantley says: “The advertising will complement other activities that Edin burgh Fund Managers carries out to generate business through IFAs.”