Edward Jones has restructred its UK operation dividing the group into five regions with dedicated leaders.
The five regions are Scotland and Northern Ireland, the North, Midlands and North London, East Anglia and the South.
The US firm has 200 investment advisers across the UK.
Edward Jones UK principal Tim Kirley says: “Our philosophy is to have the leadership of the firm as close to our branches and customers as possible which is why we have made this move.
“Within each region there is an investment representative who is also regional leader, responsible for leading/guiding branches and the overall development of the firm in their geographical area. That person will be supported by a growth leader who will focus on growing the number of branches in that region.