The US firm is looking to recruit an average of 38 new advisers every month to the business, whose numbers currently stand at 350.
Each of the firm’s offices has a single stockbroker and financial adviser with a full-time assistant. The firm says it will continue the growth organically rather than through acquisition.
Edward Jones offers a two-salaried training programme for those people with prior experience in financial services and those without.
A spokeswoman says the company plans to increase its numbers “into the thousands” through the recruitment strategy.
UK principal Tim Kirley says: “We have found people in the UK have a real appetite for the services we provide. We have only one customer – the serious, long-term individual investor whom we serve, regardless of net worth and on a face-to-face basis.
“We find that in the current market conditions, people really appreciate the opportunity to sit down with their financial adviser and discuss the right course of action to help them achieve their long-term financial goals. Being stockbrokers and advisers means we can offer clients a wide range of investment solutions. Once our advisers have their business up and running, we employ a branch office administrator to act as a dedicated personal assistant which is typically six months after they become qualified advisers.
“We believe it is vital that they have the time to concentrate on the needs of their clients and not get bogged down in administration.”