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Educate advisers to boost awareness

An industry education programme is needed to increase adviser knowledge of ETF products.

Db x-trackers UK head Manooj Mistry said the London Stock Exchange would be an effective channel to offer an unbiased view on the market. He said: “It is a way to give a neutral overview of what is going on and then providers could work together to educate the market.”

Barclays Global Investors global head of ETF research and implementation strategy Deborah Fuhr said: “We have seen people putting forward proposals about ideas and people are willing to put up the money as long as it is done in the right fashion.”

Evolve Financial Planning director James Norton said part of the problem is that ETFs are not marketed enough to IFAs. He said: “I think ETF providers need to get out there much more in front of advisers if they want them to take up these products. The active managers have huge marketing budgets and are calling every day but the average IFA is not getting a lot of phone calls from ETF providers.” But Mistry said: “Fund management companies are very well established and they have all got teams of people going around seeing the brokers. In the ETF area, there are three or four of us, maybe with fewer than 10 people between us going round the country so it is a completely different scale. Over time, that will increase and we will eventually get the message across but it is not going to happen overnight.”

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