View more on these topics

Editor’s comment of the week: Sell benefits of face-to-face advice instead of knocking technology


The use of smart technology to improve advice is generating pace and seems a natural progression. 

A clear picture is emerging of the advantages to the client, such as potentially reduced costs, a slicker process and the ability of the marketplace to adapt to regulatory changes or curveballs in the advice process that are sometimes difficult to communicate or interpret.

Many advisers are quick to rubbish the impact of the technological advances but my thoughts are that it is down to those individuals and businesses to sell the benefits of face-to-face advice and offer a service for which the client sees a true benefit over that of a potentially cheaper, quicker and more effective online offering. 

This is no different from trying to win or keep hold of clients to prevent them going to a cheaper alternative down the road.

Some clients will always want the benefit of a real person to talk to about their financial options, whereas others will want to find ways to get what they want at a cheaper price and to remain in control themselves – whatever the risks may be.

PJ Botham



Osborne resurrects plans to merge income tax and national insurance

Proposals to merge income tax and national insurance are to form a key plank of the next Conservative manifesto. The Times reports that Chancellor George Osborne is being urged to roll together NI with income tax, and that the plan is actively being considered by Downing Street. A source told the newspaper the Government came […]

Financial advice-planning-advice-cashflow-analysis

CII and Age UK call for ‘focused advice’ to bridge mass market gap

Age UK and the Chartered Insurance Institute have urged advisers to develop low-cost ‘focused advice’ propositions to bridge the mass-market advice gap. Citing a recent study by the Personal Finance Society, the report says 35 per cent of people would be more likely to use an adviser as a result of the RDR while 66 per […]

Woodford Neil WIM

Woodford attracts record £1.6bn of initial inflows

Neil Woodford’s new fund, the CF Woodford Equity Income fund, has attracted £1.6bn of inflows during its initial offer period. Despite receiving the record amount, experts are confident the size of the fund will not hamper the manager’s performance. Discretionary fund manager Well-ian Investment Solutions senior investment director Chris Mayo says: “He is obviously an […]


Wells Street Journal: Ignorance is bliss as hunt is on for elusive OCF

Despite industry and regulatory calls for fund groups to enlighten investors by referring to their funds’ ongoing charge figures rather than to the less indicative annual management charge, it appears asset managers and their PRs are yet to get the message. With about 2,348 fund launches per week, Wells Street Journal research has shown 98 […]

Great expectations for Japan

By James Dowey, Chief Economist and CIO Turnaround stories are an investor’s best friend. If successful, they prompt a widespread and possibly radical re-evaluation of the fair value of the associated assets. If one is brave enough to re-evaluate early on in the process then the returns can be very large. For over two decades […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm