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Editor’s comment of the week: No reference point in charging surveys

Online comments related to article: Deloitte: Half of consumers reject 3% adviser charge

Clients will indeed pay for advice when they perceive a value to be gained. Where they do not perceive a value they won’t and I really don’t see why we should blame them for that.

The problem with a debate about how much they are prepared to pay or indeed if they will pay at all is that most consumers don’t have a good “reference point”. What is the price that they should pay for advice? Who knows?

And what I charge, what you charge and what she charges can all be different because there is no common price for advice we all deliver it slightly differently.

I do worry that so many people seem to think that advice was available for free, it never was (at least the advice that was worth paying for was never available for free).

I suspect that one of the reasons we have the RDR is because the “industry” (whatever that was) perpetuated the myth that advice was for free and trying to recover from that position is going to be really tough for some.

About 50 per cent of the adult population never engaged with a financial adviser of any type anyhow so I suspect that will continue post RDR anyway.

Nick Bamford


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