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Edeus was nearly Verdant

The Gate advertising agency pitched two names to the Oakwood Group but the eventual choice was Edeus because it incorporated the tagline “mortgage creator”. The Verdant name was based on growth and the idea of a business “teeming with life”.

Cleary says before the two names were pitched, Oakwood had been concerned that the lack of a suitable name would hold up the planning process. The firm went through around 200 names put forward.

Cleary says: “The Gate pitched two names to Oakwood and both knocked their socks off. But Oakwood was unanimously sold on Edeus. The words ‘mortgage creator’ stood out as on a different plane to everyone else in the market.”

He says Edeus is considering launching into Europe in the future and has planned for this by using the European extension .eu at the end of its web address.


Bids bring confusion for Misys

Confusion surrounds the future of Sesame’s parent firm Misys as three former directors try to take control and break up its three divisions. Ross Graham, John Sussens and Mike O’Leary, who between them have a 4.5m stake in the firm, are worried Misys could be sold too cheaply and want to maintain its listing and […]

Over one in four advisers working remotely

More than one in four advisers are now working most or all of their time remotely, according to research from 1st.The survey, conducted at the technology suppliers annual conference, found 29 per cent of advisers spend the majority of their time working remotely.Other findings show 90 per cent of advisers thought ease of use was […]

The day of creation

Nicola York finds out how and why the name Edeus was picked for a controversial new mortgage company that aims to make a big impact on the market

Aifa backs FSA equity release stance

Aifa has backed the FSA’s call for advisers dabbling in equity release business to get out of the market. The trade body is pleased the FSA has differentiated between the types of firms in the market and their levels of activity in the results of its mystery shopping exercise released this week.The research identified that […]

Keep calm and carry on?

We British are known for our stiff upper lip and just getting on with things. It’s part of our quirky cultural behaviour – like forming orderly queues, or saying sorry when it’s not our fault. Many of us just aren’t that great at talking about what’s bothering us. But if someone feels that the stresses […]


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