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Eden expands fund range into IFA market

Private client firm Eden Financial is developing its asset management business by building a range of funds for a wider investor base.

CF Eden UK select opportunities is managed by Leigh Himsworth, previously head of UK equities at Gartmore. Himsworth has more than 20 years investment experience, having also worked at Royal London Asset Management and Rensburg.

The Eden fund aims to provide long term total returns, comprising income and growth, by investing mainly in a concentrated portfolio of UK companies. It contains 40 to 60 stocks with a bias towards medium and small firms. Himsworth prefers under-researched stocks that can be bought at an attractive valaution relative to their high potential growth.

Diversification is also a consideration for Himsworth, who insists on each investment bringing something different to the portfolio.

Due to its focus primarily on private clients, Eden is not well known in the IFA market. But its plans for expansion are supported by a number of appointments from within the asset management industry.

Defaqto insight analyst for funds Fraser Donaldson says: “The appointment of Ed Rosengarten, ex-chief executive of equities at M&,G was the start of this journey.  He has appointed two further managers to run funds.

The problem with yet another fund concentrating on UK equities is that there are so many of them, and it is always difficult to find good reasons to invest in new funds that have no track record. However, Himsworth has had success at previous asset managers.

At Eden, it appears that he will have the freedom to run the fund exactly how he wants, and this may well translate in to better than average performance for this type of fund. The target is to keep volatility relatively low, not exceeding the market. This kind of approach does seem to be hitting a chord with the IFA market. But for much of the IFA market establishing a track record is likely to be the priority.”

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