Speaking at a public administration committee session on Equitable Life earlier this week, Pearson was quizzed by MPs over the consumers’ appetite for risk and what degree of protection they should expect from the regulator.
Pearson said: “It is a question of balance and regulation needs to be proportionate to the requirements that an individual has.
“It is up to you whether you to decide whether you want to put your money into UK gilts or the stock market.
“If you are very risk averse you might want to put your money into Government gilts and you might have some doubts about the stock market at the moment, although I actually think that if you have some money now is not a bad time to be investing in the stock market.
He added: “That shouldn’t be regarded as official advice but I think you can take a long term view.”