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Eats goes back to Cofunds for L&G tie-up

Threadneedle communications director Richard Eats is rejoining Cofunds on a part-time consultancy basis from this week to help the fund supermarket develop its strategy around the Legal & General tie-up.

Eats worked on secondment at Cofunds for the first nine months of the platform’s life in March 2000 helping devise its communications and business strategy. Threadneedle remains an active shareholder in Cofunds and is keen to support the fund supermarket’s branching out into life and pension wrappers through the L&G deal signed last autumn.

He is expected to work for a similar period this year and his tenure will include the proposed early summer bond launch and autumn personal pension launch.

Eats will continue to work at Threadneedle for the rem-ainder of his working week, expected to be three days. He is due to retire in 2007.

Eats will work with Mark Jones, who last week replaced Rick Andrews in the expanded role of marketing and product development director.

Eats says: “It is going to be a very interesting year for Cofunds which will see them attract new types of client.”

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Guide: how to… communicate with your pension members

Effective communication of your pension scheme is a large part of getting auto-enrolment right. Delivering the same message to all employees is not necessarily the way to go. To assist you with the communication of your pension scheme, we have provided some key areas to think about, such as:

  • What to consider when segmenting your workforce
  • How to communicate to pension scheme members at the right time in their member lifecycle
  • What topics you should be discussing with your pension members
  • The new pension freedoms and the importance of communicating them

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