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EasyLife takes off

The EasyGroup empire behind cut-price airline EasyJet and internet shop EasyEverything is set to launch the first of its online financial services operations by the end of the year.

Its first offering will be a comparative term insurance quotation service, EasyLife. Other quotation services, covering products such as pensions, are likely to follow.

Money Marketing revealed exclusively in May that EasyGroup&#39s entrepreneur owner Stelios Haji-Ioannou planned to move into the life and pension market.

EasyGroup promises a number of big players in the life sector will take part, with Norwich Union, Legal & General and Standard Life involved in preliminary discussions.

Its other financial services operation, Easymoney.com, will offer online products branded under the EasyGroup name. It will launch next year and may include pension products although personal loans and credit cards are likely to be first.

Director of corporate affairs James Rothnie says: “Financial services is an arena where there is opportunity to reduce prices for consumers and through the internet we can be more efficient and compete with other providers.”

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