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Easy cover online with ScotEq&#39s e-strategy

Scottish Equitable Protect has joined a growing trend among protection providers with the launch of an online application facility, an extension from its online quotation system which was rolled out last year.

The new facility, which goes live this week, will allow IFAs to complete new business applications online. The company says this will make it easier for IFAs to write business, allowing them to “take a long lunch and knock off early”.

The advent of internet-based protection business, while a relatively recent distribution channel, is becoming increasingly more common with many advisers using it exclusively in preference to traditional channels.

ScotEq says its goal is to convince 50 per cent of the IFAs who request a quote online to submit their applications online.

To promote the new service, the provider is running an online advertising campaign highlighting what it is calling the “five steps to an easier life”. Developed by Bond Advertising, the campaign takes a light-hearted approach to the time and labour savings offered by the new facility.

Head of marketing Heather Armstrong says: “The new facility will make submitting an application for the personal or mortgage protection menus quicker and easier for IFAs. Our e-strategy aims to provide IFAs with the online facilities they need to make it easier for them to write more protection business.”

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