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Eagle and Zurich gain quality mark

Eagle Star and Zurich Life have become the latest brands to receive the Raising Standards quality mark from the Pensions Protection Investments Accreditation Board.

The firms are both part of the Zurich Financial Services group. ZFS chief executive Sandy Leitch was instrumental in driving the Raising Standards initiative while he was chairman of the ABI.

Five firms – CIS, Norwich Union, Scottish Equitable, Scottish Widows and Unum – gained the quality mark at its inception in October, with Prudential qualifying soon after.

According to the PPIAB, 50 brands have committed themselves to the scheme, representing 85 per cent of the market. The board says it expects many more firms to achieve the necessary standards to receive the mark this spring.

PPIAB chief executive John Cox says: “Eagle Star and Zurich Life have made significant changes to the way they operate, market their products and treat their customers. By doing so, both ensure that consumers come top on their priority lists. I look forward to the accreditation of further brands in 2002.”

Leitch says: “This is a bold initiative, aiming to deliver real benefits to consumers through higher standards.”


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