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DWP ads aim to push pension credit message home

The Government is running a new advertising campaign aimed at increasing uptake of the new pension credit.

The ads feature elderly people enjoying activities such as gardening.

The Department for Work and Pensions is mailing every pensioner household and and is running TV and press ads for a year to urge people to pick up the pension credit, which comes into effect from October 6.

The pension credit guar-antees everyone aged 60 and over an income of at least £102.10 and £155.80 for couples.

The Conservatives have criticised pension credits, saying there are fundamental flaws in the design. Shadow Work and Pensions Secretary MP David Willetts says the Government&#39s targets for take-up would leave 1.5 million eligible pensioners not receiving it, even by 2006. He says the complexity of the credit will put many off.

He says: “The only way that ministers will get a smooth launch for the pension credit is if not many pensioners claim it. That is why the publicity is coming so late.”


Pru predicts equities to rise by 8% a year

Prudential is predicting around 8 per cent growth on equities over the long term despite believing that the economy overall will be subdued.Director of portfolio management Martin Brookes believes that there will not be a concerted market recovery just yet but says equity valuations are more “soundly based” than they have been for some time […]


“No. Advice should be given based on the circumstances of the clients, not from kickbacks from providers.”Simon Brougham, Charles Wakeling & Co“Yes. As long as the terms are competitive, then why not?”Chris Moxon, CW Moxon & Co“Yes, I think it would make for a better industry.”Bob Brearley, First Mortgages“If they want to keep the business, […]

Brokers told not to rush into networks

The FSA is urging mortgage brokers not to rush into networks before they have all the facts necessary to make an informed decision.Mortgage regulation coming next October means brokers have to decide whether to be directly authorised by the FSA or become an appointed representative of a network.But the FSA says brokers do not have […]

RLAM appoints Jonathan Platt to the board

Royal London Asset Management has appointed its head of fixed income Jonathan Platt to the board of directors.RLAM says the appointment is likely to be the first of several senior appointments following on from Andrew Carter&#39s promotion to chief executive.Carter, who is also chief investment officer, says: “Jonathan&#39s appointment to the board reflects an industry […]


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