The new firm, called Elite, can provide businesses with sales aids and newsletters and act as ghost writers. It aims to bolster a firm’s existing marketing team.
Savage says: “The credit crunch means investors will be more demanding of their financial products. They will want more transparency and accountability. That puts pressure on open communication, not always the industry’s greatest skill set, and on marketing and sales teams.
“An independent eye, a firm control of costs, deadlines and production, plus copy by those who know the product and the market will add value to your message”
Nickerson, who is a columnist for Money Marketing, says using Elite means that fund companies can avoid “the conflict of interest that can arise when handling corporate freelance”.
She says: “We make it easier to meet deadlines and for groups to obtain the copy they want without the risk of insulting or damaging a relationship with a journalist.”