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Dunbar pushes life plan to IFAs

Zurich is aggressively promoting its Allied Dunbar protection range to IFAs following the sale of its Zurich Life subsidiary last week.

IFAs claim that since the sale they have been contacted by Allied Dunbar broker consultants pushing the Dunbar-branded High Cover plan.

The plan is a combined life and critical-illness product with annually reviewable premiums that has been on the market for two months but was not previously promoted through the IFA channel.

It is the first mainstream Dunbar-branded product distributed through IFAs since Allied Dunbar was rebranded as Zurich Advice Network in 2001.

IFAs say it offers good protection when linked to mortgages or personal loans in the short term but premiums escalate as policyholders reach an age where they are more likely to make a claim.

John Joseph Financial Services director Steve Petrie says: “I think that the product is more important than the company image and the Dunbar protection underwriting team has long been one of the best going.”

Sesame head of research Dale Tranter says: “They will be pushing Dunbar more in the wake of the Zurich Life deal but I would not be surprised if they opened a new company with the Zurich name and relaunched all the Dunbar products through it.”

Zurich spokeswoman Erica Harper says: “Allied Dunbar is a big protection name. It has always been on the tied side and it is now being promoted to IFAs as well.”


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