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Dunbar name disappears as Zurich signs deal with Bupa

The Allied Dunbar name is finally to disappear following the signing of a cross-selling deal between parent company Zurich and Bupa.

Under the terms of the agreement, the companies will sell each other&#39s products. Zurich will cease to manufacture private medical insurance and will sell Bupa products – including Bupa Heartbeat – to its customers through the Zurich Advice Network from the beginning of this month.

Zurich had accepted that the Allied Dunbar name came with a lot of baggage, not least its crowbar nickname. But despite the brand being slowly phased out, Zurich had refused to accept that it had gone because it was still used to sell Allied Dunbar Healthcare products.

It has now been closed to new customers and existing policyholders have been transferred to a Bupa scheme tailored to replicate the benefits of the original scheme.

Zurich says it plans to pursue similar distribution deals in anticipation of the new rules permitting multi-tying.

Zurich UK, Ireland and international chief executive officer Ray Greenshields says: “Our strategy, to focus on customer choice and value, has led us to pursue strategic business alliances with key consumer brands. Under current regulation, we can only pursue this type of partnership for certain non-regulated products. Zurich looks forward to moving to a depolarised world where more strategic alliances of this kind can be created.”

Bupa chief executive officer Val Goading says: “Zurich customers can now include Bupa cover in their financial planning. Zurich is building a powerful brand in the UK. We hope to offer leading Zurich products to Bupa customers in the future and are working on other opportunities for further joint initiatives.”

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