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Dunbar brand to fade away

The Allied Dunbar brand is set to all but disappear by next year following Zurich&#39s decision to ditch the name from its pension range.

The move follows the renaming of the Dunbar franchise network as Zurich Advice Network this week. Dunbar will only exist as a protection brand where Zurich believes it has a strong reputation. The Eagle Star and Threadneedle brands look set to be retained at present.

Zurich intends to expand its external fund links to become a multi-manager to rival Skandia. The present 10 fund links will be made available on all its investment products.

The group is looking at whether to offer a stakeholder for the group market from another provider.

ZAN wants to recruit from the IFA market, saying its old model of recruiting by volume has not always worked. It believes the uncertainty over polarisation means that many IFAs are seeking security.

ZAN media relations manager Sandra Paul says: “Over the next few months, Allied Dunbar will remain a pension provider but the aim is for it to become a protection-only provider.”

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