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Dream approach to attracting high-net-worth clients

Private bank Coutts & Co is rerunning its dream team advertising campaign targeting high-net-worth individuals in the UK.

The campaign, which first ran in September 2001, features a series of dream teams in a variety of fields, including ballet, psychiatry, and private investigation to illustrate the financial expertise that is available to investors with Coutts.

The campaign has been developed by advertising agency M&C Saatchi and has featured in The Economist, Harpers & Queen and Vanity Fair.

The first of the new set of ads will start appearing this month and run through until June.

Coutts group chief executive Gordon Pell says Coutts is already renowned for private banking but wants to raise the profile of its investment management and multi-manager offering beyond existing clients.

Pell says: “Our unique approach of creating &#39dream teams&#39 of the world&#39s leading investment managers has enabled us to shield our clients from the worst effects of the global economic downturn.”

Marketing and strategy director Catherine Whittaker says: “The results of the first campaign were excellent and we know it helped to increase awareness of the breadth of services we offer. In re-running the campaign we are keen to continue to raise the awareness of our investment services.”


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