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Double trouble as Bupa ads stress its individual service

Bupa is spending £5m on an advertising campaign to emphasise how it provides a personal health service.

Bupa says the message it is aiming to get across in the 40-second commercials is that one size does not fit all when it comes to healthcare products.

The ads, which will run on terrestrial, satellite and cable channels throughout the autumn, feature an actor who is transported into a strange world where everyone is his doppelganger. Actor Kevin Tucker finds himself in a bizarre café where everyone looks like him, including the waitress, the chef and passers-by.

The TV campaign will be supported by advertisements in national and regional newspapers and magazines, as well as sponsorship events using similar humorous and incon-gruous images.

Marketing director Simon Sheard says: “The aim of the campaign is to reinforce Bupa&#39s reputation as the brand that addresses the individual and care needs of every one of its customers.

“It promotes our advertising message – Bupa, the personal health service.”

Campaign copywriter Paul Kemp says: “We wanted to dramatise the positive of what Bupa is doing, which is catering for people with a whole range of different healthcare needs.”


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