View more on these topics

Double trouble as Bupa ads stress its individual service

Bupa is spending £5m on an advertising campaign to emphasise how it provides a personal health service.

Bupa says the message it is aiming to get across in the 40-second commercials is that one size does not fit all when it comes to healthcare products.

The ads, which will run on terrestrial, satellite and cable channels throughout the autumn, feature an actor who is transported into a strange world where everyone is his doppelganger. Actor Kevin Tucker finds himself in a bizarre café where everyone looks like him, including the waitress, the chef and passers-by.

The TV campaign will be supported by advertisements in national and regional newspapers and magazines, as well as sponsorship events using similar humorous and incon-gruous images.

Marketing director Simon Sheard says: “The aim of the campaign is to reinforce Bupa&#39s reputation as the brand that addresses the individual and care needs of every one of its customers.

“It promotes our advertising message – Bupa, the personal health service.”

Campaign copywriter Paul Kemp says: “We wanted to dramatise the positive of what Bupa is doing, which is catering for people with a whole range of different healthcare needs.”

Recommended

Guide to solving Tessa complaints

The banking and building society ombudsmen have come up with guidance to help consumers, banks and building societies resolve the growing number of complaints about Tessas.The guidance is for people who think they have been shortchanged on their variable-interest Tessa account.The ombudsmen have been inundated with enquiries about the tax-free accounts in recent weeks.The ombudsmen […]

Splitting policies on Tep market

IFAs can raise more money for divorcing couples by selling their endowment policies on the open market, says traded endowment provider Absolute Assigned Policies.The market-maker says divorce accounts for 14 per cent of all policies sold.IFAs should be aware that if clients sell their policies to market makers they are likely to receive over a […]

Same old sex story

Pensioners&#39 rights for gays, or is it gay rights for pensioners? Over the last couple of weeks I have looked at the ways in which different pension schemes and annuity providers consider the rights of legally married spouses and common law spouses of deceased pension scheme members.Just how many of these people become entitled to […]

Yield shield

IFAs believe they are being left in the dark about changes in the standardisation of fund yield calculations.It is now a month since the September 1 deadline for applying Autif&#39s recommendations. Not all fund managers have followed these guidelines and, when they have, many IFAs have not been told.In the past, the lack of a […]

‘How to…audit your auto-enrolment scheme compliance’

Avoid pension penalties with our auto-enrolment checklist

According to the Pensions Regulator’s annual commentary and analysis report released this month, 785 potential non-compliance cases were referred for investigation, with 23 auto-enrolment compliance notices issued. And they predict that the use of their statutory powers is only going to increase.

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com