The average single person spends 88 a month – over 1,000 a year – on trying to find their perfect partner, according to research by MoneyExpert.com.
Men at 97 spend 30 more than women on 67 and people aged 35-44 spend the most at an average of 105.88.
London is the most expensive place with at an average monthly cost of 108.30, compared with 47.82 in Scotland.
MoneyExpert.com chief executive Sean Gardner says: “When love is in the air it is understandably difficult to keep track of costs. It might come as a something of a shock to the system if you sit down and identify exactly how much of your income you spend on dates and nights out.”
“The key is to keep your spending under control. There is nothing wrong with spending to impress but that first impression will not count for much if you go overboard and cannot come up trumps next time around.”