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Do you know who I am?

Kevin Lyon from Aegon gave a speech at the recent Falcon conference about the importance of attention to detail when cold-contacting potential leads, particularly emphasising how important it was to get their name right.

Unfortunately, Kevin pointed out that his name badge had him down as Kevin Lyons at that very same conference. As if that was not enough, at the gala evening, our place settings were carefully laid out on the dinner table and the very glam Mrs Rosengren’s eagle eyes spotted that both her and hubby (and chief executive of the host company, incidentally) were down as Mr and Mrs Rosenberg.

Oh well, at least it was not the name of anyone high profile that they got wrong.

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