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DMB&B wins £1m KMC campaign

Specialist lender Kensington Mortgage Company has picked DMB&B Financial to run a £1m ad and brand-building campaign.

KMC is planning to run ads in the consumer and trade press and on radio. It is also planning a direct-mail campaign and brand identity work.

The campaign, expected to be worth at least £1m in 1998, will be launched to IFAs and consumers in the new year.

DMB&B Financial creative director Ian Henderson says: "This is a good account to win. It is a great opportunity to build a real brand leader in a clearly defined and growing market."

KMC offers mortgages to impaired-credit customers.

The lender expanded its business to cover Scotland last year following demand for its products from inter-mediaries.

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