Specialist lender Kensington Mortgage Company has picked DMB&B Financial to run a £1m ad and brand-building campaign.
KMC is planning to run ads in the consumer and trade press and on radio. It is also planning a direct-mail campaign and brand identity work.
The campaign, expected to be worth at least £1m in 1998, will be launched to IFAs and consumers in the new year.
DMB&B Financial creative director Ian Henderson says: "This is a good account to win. It is a great opportunity to build a real brand leader in a clearly defined and growing market."
KMC offers mortgages to impaired-credit customers.
The lender expanded its business to cover Scotland last year following demand for its products from inter-mediaries.