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DMB&B wins £1m KMC campaign

Specialist lender Kensington Mortgage Company has picked DMB&B Financial to run a £1m ad and brand-building campaign.

KMC is planning to run ads in the consumer and trade press and on radio. It is also planning a direct-mail campaign and brand identity work.

The campaign, expected to be worth at least £1m in 1998, will be launched to IFAs and consumers in the new year.

DMB&B Financial creative director Ian Henderson says: "This is a good account to win. It is a great opportunity to build a real brand leader in a clearly defined and growing market."

KMC offers mortgages to impaired-credit customers.

The lender expanded its business to cover Scotland last year following demand for its products from inter-mediaries.


16 April 1998

While in most respects the Budget was fair and reasonable, there is one particular bit of retrospective legislation which will have an adverse affect on many clients of independent financial advisers unless the Inland Revenue or Parliament change their minds. This is the penal tax on personal portfolio bonds, both UK and offshore. In future, […]

Challenge for pole position

Get on to the grid for the second (and final) lap of our Norwich Union/Scalextric comp etition. Norwich Union is offering Money Marketing readers the chance to win one of 10 Scalextric sets to celebrate its new Managed Portfolio. The set includes a oval-shaped circuit, two ground- hugging Magnatraction cars – a Ferrari and a […]

NatWest&#39s timely warning

NatWest Life is to use a melting clock image to show that time is ticking away for people who have not yet made personal pension provision. The image is being used for a direct-mail postcard campaign to 20,000 NatWest customers and for branch win dow displays and leaflets. The push, created by marketing agency sth […]

Demutualisation Down Under

Australia&#39s biggest mutual, the 148-year-old Australian Mutual Provident, is expected to get the go-ahead next week from its 1.7 million members for a demutualisation deal that will give policyholders up to £5bn. Australian economic observers have watched the £34bn corporatisation of the UK&#39s financial institutions, particularly building societies, and know the windfalls to members have […]


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