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Distribution Technology sets up IFA test ‘Lab’

Distribution Technology is moving to a new HQ at Sovereign House in mid February.

DT has introduced a ‘planning and sales lab’ which will allow advisers to test software during its development and explore new distribution concepts, such as how multi-channel advised sales can work.

It will allow its customers to visit and experience DT’s new software and solutions at the firm’s HQ in Reading.

Chief executive Ben Goss says: “Having the Lab means we can explore the usability of our solutions with our advisers in a realistic setting.

“It will also help us refine our understanding of key issues such as how to ensure that technology doesn’t intrude on the adviser – customer relationship, but instead enhances it.”

DT has also appointed Clare Lamb as marketing manager and takes a role in its senior management team.

Lamb was formerly marketing manager for ITT Industries and RSA Security.

She says: “Distribution Technology is tackling some of the most important issues in advised distribution for its customers and I’m looking forward to promoting this to the industry.”

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