View more on these topics

Direct mail still thriving

Direct-mail volume and expenditure is still on the increase despite fears of an industry slowdown, according to the latest figures from the Direct Mail Information Service.

Figures for the period from April to June show that the volume of direct mail rose by 4.5 per cent to 1.25bn items from 1.19bn in the second quarter of last year while expenditure increased by 7.5 per cent to £480m from £447m.

DMIS says much of the increase in volume was driven by an increase in mailing of financial services firms. Volume in the banks, building societies and other financial companies sector shot up by 9 per cent from April to June to 228 million items from 209 million items over the same period last year.

However, some sectors showed a marked yearon-year decline, with the retail sector in particular suffering, with a fall of 7 per cent from 86.9 million items to 80.9 million items.

DMIS managing director Jo Howard-Brown says: “The figures are encouraging in that they show continued growth although it comes as no surprise to see that the growth rate is slowing, given the signs of a slowdown in the industry as a whole.

“The third and fourth-quarter statistics will no doubt show us whether the predicted continuing economic downturn in the eurozone will adversely affect the UK direct-mail medium.”

Recommended

Self-cert is the key for Exclusive Connections

Self-certification borrowers are being targeted by Exclusive Connections with the introduction of the self-cert discounted mortgage.The self-certification market is made up of borrowers who are self-employed and who would otherwise have difficulty is getting a mortgage because they have trouble in proving how much they earn.IFAs targeting the self-employed market will find that there has […]

Towry&#39s &#39dowry&#39 In bid to boost RIs

Towry Law is embarking upon a drive to recruit 800 IFAs within the next four years, boosting its ranks to 1,000 RIs.Chief executive Douglas Black also claims he believes the £30m bailout by the ICS after the £48m Advizas&#39 pension misselling represents a good deal for the industry and could have saved it £20m by […]

Autif rebate research could aid IFAs in Sandler defence

Autif is to research the extent to which IFAs rebate commission in its response to the Sandler review, a move which could help IFAs defend themselves against accusations of commission bias.Autif chairman Alan Burton says the trade body is approaching product pro-viders to compile comprehensive evidence on the number of IFAs which discount some or […]

House price growth in NE steady

House price increases continued to be steady in the North East and Cumbria, according to data published by Northern Rock.Prices rose 1.8 per cent in the quarter to July 2001, compared to 1.2 per cent for the same period last year.Northern Rock chief valuer Alistair Laws says: “The region&#39s housing stock remains relatively affordable, as […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com