Direct Line has slammed the Institute of Insurance Brokers for inaccuracy and "misquotation" after the trade body complained to a TV watchdog about one of Direct Line's ads.
The IIB complained to the Independent Television Commission about the current Direct Line TV ad on car insurance. The IIB claims that the ad says: "If you switch from a broker to Direct Line, you can save 15 per cent.", saying this is "simply not true".
But Direct Line says the basis of the IIB's complaint is inaccurate as what the ad actually says is: "People who switch to Direct Line from brokers could save 15 per cent."
PR manager Adrian Webb says: "The word 'could' ends this debate at a stroke although this is misquoted as 'can' in the IIB's press release."