Fool.co.uk will become an introducer appointed representative of Direct Life offering an online and call-centre life insurance service to its members and users, administered by Direct Life’s systems.
Both Direct Life and Fool. co.uk have plans to expand the service into other pure protection product areas in the future.
Fool.co.uk managing director Saul Devine says: “Partnering with Direct Life gives us a much improved quote engine and better customer fulfilment.
“The service will enable users to get quicker quotes, instant cover with express underwriting, and will also provide dedicated telephone support.”
Direct Life sales & marketing director Richard Verdin says: “Fool.co.uk is a very modern and forward-looking business. They have a great brand, which is highly regarded by consumers and financial services professionals alike. In 2007, consumers do not only recognise the value of being able to compare products and prices 24/7, they expect it.”