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Diary

Edeus chief executive Michael Bolton is known by most of the mortgage broking market as a successful pioneer and as an outspoken character. But not many know him as a hologramuntil now.

At the Edeus launch last week, both he and managing director Alan Cleary explained the virtues of their new lender not in person but as holograms projected at the Odeon Leicester Square.

So here pictured above is Bolton in all his glory as, er, a pixelated hologram.

Whatever next – Michael Bolton the cartoon character? Now there’s something for his marketing team to work on.

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