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Develop business by building client trust

Management consultancy Taff Associates has set up a new business development service designed to help IFAs build trust with clients and cope in a fee-based environment.

Taff is adding its Educating Clients service to its business development portfolio programme to assist advisers in tackling the lack of consumer understanding of financial services identified by the FSA.

Educating Clients is available as an ongoing consultancy service, a one-day seminar or a combination of both.

Taff says the new service will help IFAs charge a reasonable fee in the future as consumers will better understand the value of the advice that they are receiving.

Director Terry Foulkes says: “What is needed is for the financial services industry to understand its ethical and commercial responsibilities to consumers. The industry needs to gain the trust and confidence of both consumers and regulators. It could do this by being involved in the consumer education process.”

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