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Deutsche Asset becomes DWS in retail rebranding

Deutsche Asset Management is to rebrand as DWS Investments in a major relaunch into the UK retail market this year.

The move comes as DAM completes its acquisition of institutional giant Zurich Scudder Investments and overhauls its investment management process, which will see the creation of 15 global sector teams, acting as a base for all global retail and institutional fund management.

In the UK market, DWS will convert its range of unit trusts to Oeics and launch a new range of funds – expanding its range from 17 to 25 over the next two years. The launches will focus on fixed interest, global sectors and cash alternative products.

DWS is a major retail brand in Europe, accounting for more than 5 per cent of retail assets across the Continent. The group&#39s decision to introduce the brand to the UK stems partly from the low profile of DAM and from the belief that it will be increasingly important to have a pan-European brand to be a successful UK player.

DAM managing director Neil Jones says: “IFAs and investors can look forward to a wider range of retail funds delivered by an impressive global investment platform and supported by state of the art technology.”

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