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Depolarisation bad for consumers, say IFAs

Six out of ten IFAs believe depolarisation would have a negative impact on consumers, according to the latest findings from market researchers ORC International.

In its quarterly broker survey 58 per cent of the 225 firms who responded believe any further changes to polarisation would lead to consumer confusion and less choice for clients.

Only 9 per cent of those surveyed believed polarisation would be maintained in its current format.

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Direct mailing is an activity many IFAs may shy away from. It seems to contradict the ethos of personal, face-to-face advice which is the essence of the IFA&#39s role. In an organisation such as ours, where there is considerable direct-mail activity as well as a big fieldforce of advisers, the two may seem to be […]

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