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Deal delivers IF 20% of IFA market

Halifax&#39s telenet bank Intelligent Finance is signing a deal with Misys

IFA Services to register 4,500 IFAs to the bank&#39s new service which is

launching in July.

The agreement means IF&#39s money management system which offers mortgages,

credit cards, savings and loans will have reached around 20 per cent of the

IFA market in one deal.

IF will now be distributed through the five networks that Misys IFA

Services owns – IFA Network, Countrywide, Financial Options, Kestreland

Aetas.

The bank says the Misys&#39 deal will bring the total number of

intermediaries signed up to IF to over 16,500. It also claims to receive

over 200 registration enquiries every day.

Misys IFA Services head of marketing Andrew Bedford says: “The IF offering

is very competitive and worthy ofa place on our premier panel.”

Intelligent Finance head of sales Ian Jeffery says: “This deal gives us a

significantIFA distribution.

“The fit with Misys is very good because the Intelligent Finance

proposition is one partly based on technology and also offers IFAs

additional income streams.”

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