The subject of this article is a long way from the technicalities of financial planning and advice. But it is important because in a market of intangibles, we have to make the most of anything physical.
I am talking here about appearances. This includes ourselves, the cars we drive, our brochures, websites and offices.
When deciding on the right look for your office, think about it from your client’s perspective.
Consider the following:
- Do the colours of the decor reflect those in your logo and branding?
- Are the public areas clean, comfortable and welcoming?
- If visitors can see through to the working area, what can they see?
- If clients have to wait for you in reception, is there something for them to read and watch? (Exclude trade papers – they are not intended for public consumption)
- Do you have an employee who is responsible for making sure public areas are tidy throughout the day?
- Is your receptionist personable and able to put people at their ease?
- Is visitor car parking clearly signposted?
- Do the external areas look presentable and properly managed?
First impressions count and I am sure we all have experience of when they have counted negatively.
David Shelton is the author of The Business of Advice book and website www.businessofadvice.co.uk