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David Elms to leave IFA Promotion due to ill health

IFA Promotion chief executive David Elms is stepping down next month after being diagnosed with cancer.

Elms, to step down on October 10, will be replaced by IFAP marketing director Karen Barrett.

IFAP non-executive chairman David Graham says: “We are very sad to see David leave and it is with even greater sadness that he leaves due to serious health issues.

“Our thoughts and support are with him at this time.”

Graham described Elms as “a tower of strength in the industry”.

He adds: “He has worked tirelessly to promote the benefits and accessibility of independent financial advice to consumers, businesses and the media.

“Personally I will miss David’s boundless drive and determination to see through his aim of promoting true, independent financial advice to the public.

“Since I became chairman in 2003, he has involved me very closely in the business, which I have found challenging, interesting and very enjoyable but never boring. His commitment to and enthusiasm for the best interests of the whole personal finance industry will be greatly missed.”


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There are 3 comments at the moment, we would love to hear your opinion too.

  1. Time for a merger?
    Of AIFA and IFAP?

  2. David Elms
    I think this is very sad news. I have had occasion to speak to David on a number of instances and always found him charming and helpful. As the article states he is a very significant figure in the industry and his committment the cause of independent advice has never wavered. I am sure all of us wish him well and hope for a speedy recovery.

  3. David Elms Chief Executive IFAP / 1st October 2009 at 9:56 am

    Thank you
    I’m very grateful to the many IFAP Board Directors who over the years have helped steer our consumer campaign to the space it now occupies. I’m particularly grateful to David Graham, our current Chairman, who has worked tirelessly to provide wisdom and support to the whole Executive team throughout his tenure.

    IFAP’s success is ultimately judged by how many consumers use our online search services and ever increasingly by how much third party online space generated content occupies. These metrics have always been driven by our consumer ‘first’ focus and will remain key income drivers going forward. Even if, from time to time, some individual vested interests may suggest otherwise.

    And, given some of the large industry brands (and spends!) we are up against, I was delighted to see IFAP’s success recognised at the FSF’s awards late last year.

    Reassuringly, Karen Barrett will now be taking over IFAP’s leadership from me. Having worked with her over the last eight years, I have no doubt that she will make an excellent Chief Executive. We’ve jointly worked our way through the tremendous online evolution that has undergone – and this places Karen in an unique position to capitilise on this going forward.

    All it remains for me to say is thank you for the most enjoyable and satisfying trip and to wish under Karen every success in the future.

    Kind regards


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