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David Bailey turns his lens on Scottish Widows

Scottish Widows is screening new TV ads this week directed and produced by veteran photographer David Bailey.

Filmed around a lighthouse and featuring the customary widow, the ad will be shown at peak viewing times until the end of January and then from February 17 for four weeks.

By the end of its run, Widows claims the ad – which it says is meant to symbolise security, trust, quality and the prospect of a bright future for its customers – will have been seen by 40 million adults.

Brand and network dev-elopment director David Graham says: “Our latest ad maintains our brand visibility be reinforcing the core values that have seen the Widows brand established as one of the stron-gest in the industry, values which offer comfort and reassurance to many inv-estors as they make important financial decision in the run-up to the end of the tax year.”

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