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David Bailey turns his lens on Scottish Widows

Scottish Widows is screening new TV ads this week directed and produced by veteran photographer David Bailey.

Filmed around a lighthouse and featuring the customary widow, the ad will be shown at peak viewing times until the end of January and then from February 17 for four weeks.

By the end of its run, Widows claims the ad – which it says is meant to symbolise security, trust, quality and the prospect of a bright future for its customers – will have been seen by 40 million adults.

Brand and network dev-elopment director David Graham says: “Our latest ad maintains our brand visibility be reinforcing the core values that have seen the Widows brand established as one of the stron-gest in the industry, values which offer comfort and reassurance to many inv-estors as they make important financial decision in the run-up to the end of the tax year.”


Consumers face charter for chaos

Consumers face a bewildering choice of up to five different types of financial adviser under FSA proposals to depolarise the market, say the Consumers&#39 Association and IFAs.The CA has criticised the proposals, saying they will confuse consumers and give the high-street banks a stranglehold on distribution.The FSA envisages direct salesforces selling their own or multiple […]

Immediate AIPs for brokers from Virgin One

Virgin One says it can now give intermediaries selling its current account mortgage account an immediate agreement in principle using its internet technology. Marketing manager Scott Mowbray says: “Immediate AIPs are part of the Virgin One promise to deliver the same excellent service to intermediaries that we offer direct to customers. Chasing AIPs from lenders […]

Trying to make sense of all the changes

Is it just me who is confused by the FSA proposals on polarisation and IFA commission?Now, Let&#39s see if I have got this right. The FSA take over from the PIA and they decide that they want to make financial advice more accessible for the general public. They also want the cost of that advice […]

Bankhall seminar aims to draw DBS members

Bankhall is holding a marketing seminar for disgruntled members from rival DBS network offering them financial incentives if they switch en bloc.Many members are up in arms about how they are being treated by DBS following the network&#39s increase in fees before Christmas.Bankhall aims to exploit this, claiming it sees this as an opportunity to […]

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In Focus — February 2015

Jelf Employee Benefits looks at the issue of paying anaesthetist fees when the patient had no chance to discuss or agree to them prior to care; and provides recommendations for avoiding this scenario.


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