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Darts for darts’ sake

Chelsea Financial Services managing director Darius McDermott has another weapon in his deadly public relations arsenal – he can play darts. And really, really well.

McDermott was in best form last week, soundly beating MM news editor James “I beat Andy Fordham” Phillipps and investment reporter Matt Davis after pretending he was just an average player.

The Diary welcomes challengers – we need the practice. l ABN Amro’s young turks aboard the imaginatively named yacht ABN Amro 2 have shown they are no respecters of age nor authority after breaking the world speed record previously held by their elder statesmen in ABN Amro 1. AA1 skipper Mike Sanderson’s muted congratulatory message ends: “Haven’t we taught you to respect your elders better than that?”d Smithfield PR director Richard Stephenson is planning to take six MPs to the Arctic on an 800km dogsled ride in his latest fundraising effort for The Children’s Society, Cancer Research UK and Crimestoppers.

The MPs, drawn from all sides of Parliament, will have to face temperatures as low as -40O and build igloos and snow holes to sleep in. They also have to look after their own team of huskies throughout the challenge.

Richard hopes to make room for a couple of celeb- rity adventurers on the trip. Anyone interested in sponsoring the expedition should email RStephenson@ smithfieldgroup.com.

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