The firm, set up by actuary Rupert Curtis and pensions specialist Chris Banks, is set to target the middle market as well as high-net worth clients with its Sipp.
It has also announced plans to acquire SSAS business from other providers.
Curtis Banks says it will bring superior service levels, significant cost savings and total investment flexibility to the sector.
The firm will actively target its Sipp, which has the Defaqto 5 Star Rating, at the middle as well as high net worth investors.
Sipp investors will also be trustees, which Curtis Banks says ensures all decisions are made in the interests of the client.
The Sipp has a basic annual fee of £245. The firm insists all other charges are extremely competitive and are clearly outlined in its schedule of fees.
Customers are able to invest in any investment within HMRC limits including unquoted equities, gold bullion, contracts for difference and hedge funds.
Managing director Rupert Curtis says: “Our goal is to offer something that provides real ease of use and peace of mind for advisers and their clients alike. Through our extremely competitive and transparent fee structure, we will also bring the extensive benefits of Sipps to the more mainstream market.”
Chairman Chris Banks says: “SSASs are as important to us as Sipps and we are even looking to acquire SSAS business should the opportunity present itself. We suspect that there are companies with SSAS books that are not part of their mainstream business and would benefit from new ownership.”