Prudential marketing director for UK and Europe Ali Crossley is leaving the firm to join Saga as chief operating officer.
She follows ex-PruLab marketing director Roger Ramsden, who left Pru in 2006 and took up the post of chief executive of Saga Services last year after a brief stint at Royal Bank of Scotland.
Crossley leaves at the end of the week after six years with the firm. She was initially a consultant running part of the marketing team before taking a permanent role as marketing communications director. In April 2006, she was promoted to business director for retirement income and became marketing director in October 2007.
Crossley will not be replaced at Pru, which is decentralising its marketing operations and will run intermediary and direct marketing from their respective departments.
A Pru spokesman says: “Crossley has made a significant contribution in the six years she has been with us. We are very sad to see her go.”
A Saga spokesman says: “We always like to recruit the best the market has to offer and feel Crossley fits this criteria.”