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Critical points on CA criticism

The article on Lifesearch&#39s response to the Consumers&#39 Association report on poor critical illness advice was accurate (Money Marketing, June 10) but the headline was somewhat dramatised.

Lifesearch did not “slam” the Consumers&#39 Association report. In fact, we praised more than we criticised but we did ask them to stop slandering all financial advisers when they have found fault with only one specific type of adviser.

The CA&#39s press release about the report itself ran with the heading, Financial advisers can&#39t be trusted, and even in their response last week they talk of the “majority of advisers”, when we know they really mean the “majority of high-street mortgage advisers who also sell protection on the side”.

This suggests an approach of picking the worst and then damning us all. This is good only for destroying consumer confidence in financial advice, which is not, I trust, The CA&#39s aim. A far more responsible approach would be to explain the alternative, more reliable, sources of advice that are easily available through IFAs, particularly specialist ones.

Tom Baigrie Managing director,Lifesearch

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