View more on these topics

Coventry customers star in TLC campaign

Coventry Building Society, the UK&#39s fifth-biggest society, is bringing a new look to all its promotional material this month.

Created by Coventry&#39s new advertising and communications agency, London-based Teamspirit, the campaign is intended to build on its “TLC not PLC” slogan to emphasise the society&#39s continued commitment to mutuality.

Coventry says research shows customers like and understand this slogan.

For the first time, Coventry says it is using real customers in its marketing to tell how they are better off with the society.

The new creative images will appear on all its marketing literature including point-of-sale material in branches, brochures, letters to customers, posters and press advertising. The campaign is set to run for the rest of the year.

Teamspirit says its brief was to create a striking campaign that would make consumers consider what they want from their bank or society.

The agency specialises in financial services and its other clients include Prudential, Schroders and Winterthur.

Coventry chief executive Martin Ritchley says: “We have chosen an agency that not only understands our business but can deliver a creative solution that will continue to raise awareness and reflect our values.”

Teamspirit director Kirsty Maxey says: “Our strategy was to create an impactful creative approach that would make consumers stop and think about what they are getting from their financial provider in terms of both service and product. With Coventry Building Society, they could be better off on both counts.”


FSA tells firms to be more open on WP

The FSA has issued a warning to consumers over Isa guides, telling them to make sure they “take them with a pinch of salt.” FSA head of consumer education Deborah Arnott said consumers should always read the fine points and resist sending off a cheque straight away. Last year, FSA managing director John Tiner said […]

Product matters

Mid-cap fund management is an area where there is not a great deal of specialism. Perhaps the most famous is Andy Brough at Schroders.However, entering the fray is a group which is quietly building a very creditable track record in many areas -Old Mutual.OM is taking a slightly different approach than other funds. It is […]

Pink Home Loans BTL tracker through Birmingham Mids

Pink Home Loans BTL tracker through Birmingham MidsType: Buy to let trackerRate: 4.99 per cent bank base rate plus 0.99 per cent for three years. Reverts to bankbase rate plus 1.75 per centTerm: Three yearsMinimum loan: £25,001Maximum loan: £1m up to 85 per cent LTVRental income: Monthly rental must cover 125 per cent of monthly […]

Select income from Scottish Life

Scottish Life International&#39s select income and growth bonus bond is a stockmarket-linked offshore bond that can be tailored towards individual attitudes to risk.The bond has a term of three years and two months and is linked to three indices – the FTSE 100, S&P 500 and Eurostoxx 50. Two options are offered – opportunity or […]

Frexit & contagion risk in Europe

Rob Burnett, Head of European equities at Neptune Many commentators have suggested that the UK’s exit from the European Union will trigger a domino effect, leading to its eventual break-up. Is this likely and what is the mechanism for this to happen, asks Rob Burnett, Manager of the Neptune European Opportunities Fund. Read more: […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment