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Correspondent&#39s week

Monday – official launch week. I have been doing this work for 10 years but there is still a sense of excited anticipation about the new company structure.

Today, I must finish a script for an event taking place tomorrow night in central London.

A client&#39s senior director is moving back the US. Brown&#39s courtroom has been booked (a restaurant with actual courtrooms) so that the director can be put on mock trial after dinner – an ideal way for colleagues to congratulate and have some fun with the director&#39s achievements.

I am writing the scripts for the two barristers and the judge (as well as supplying the wigs and gowns). This is typical of what we do – fun ideas for companies that make messages memorable. A bonus is that the judge ends up looking like Dolly Parton.

Tuesday – visited the Science Museum. We are organising a major 400-guest corporate event for a big mortgage lender. The building is perfect for the futuristic theme chosen but I spend two hours with the technicians to ensure that the lighting design is right.

They say they are pleased to be dealing with someone who has directed and produced shows.

I tell them I will be pleased to have dealt with them after everything has gone all right on the night. Back to the office for a long conversation with Victoria Wood&#39s production manager.

We want to book Ms Wood as after-dinner cabaret for the Science Museum event but it is important that we meet her technical requirements.

Her production manager is happy, so we are there.

Wednesday – meet client to discuss A Day In The Life. This is our most popular product, involving a digital-quality 20-minute fly-on-the-wall-style video or CD-Rom.

The film gives a company&#39s staff an insight into a typical working day of its CEO.

The briefing goes well but the client wants to delay filming until a big spot on his nose has cleared up. I do not mention the one growing by his ear. I am then back in the office testing technology for our interactive quiz shows, adopting a TV format using high-tech infrared handsets for maximum effect.

The handsets and computer software can also be used to get immediate audience voting during a conference or presentation.

This gives us a new idea for clients – Interactive Question Time.

Instead of one conference speaker after another delivering slow death by PowerPoint, we can have a panel of presenters each giving 10-minute speeches followed immediately by 10 minutes or so of lively debate on the points they have made, with real-time agree/ disagree votes from the audience appearing on a screen behind the speakers.

Thursday – meet my partners Stephen Knight and Nor-man Pace in London. Lansons, our PR company, has arranged a busy schedule of press briefings for us.

We first meet Jamie East-ham of Marketing Week, briefing her on the new business. Jamie comes from Australia, where Hale & Pace are very popular. Hopefully this will produce some good coverage.

From there to lunch with John Greenwood of Money Marketing. Unfortunately, we choose an Italian restaurant when Italy are playing Mexico in the World Cup. Food great, atmosphere fantastic, conversation impossible.

A two-hour break in our press briefings allows Nor-man and I to do something we have done on and off for 20 years – writing comedy.

A PR firm has engaged us for a teach-in to explain more about the work of Entertain-ment In Business.

This is the fun side of the business for me as well as the core of what we are about. Coming up with novel ideas but preserving the integrity of a business message at the same time.

Thursday evening, we all meet with Rupert Steiner of the Sunday Times. Rupert wants a funky photo and, with the kind co-operation of the Savoy, the photographer gets us inside cupboards and on top of tables.

Norman and I have been in showbusiness for 20 years so we are used to making prats of ourselves.

Stephen is a bit uncomfortable but it all works out well as we appear on the front page of the Sunday Times business section. That certainly got the phones ringing (starting with my mum).

Friday – day&#39s telesales. We have got some good clients, but – like any young business – we need more. Dream about readers of Correspondent&#39s Week ringing me, so that I can put the “show in their business”.


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