View more on these topics

Consumers rate IFAs top in terms of fairness

Consumers rate IFAs the “most fair” of the financial services professions, according to research by Nottingham University Business School.

The ‘Fairness Index’, produced by the Financial Services Research Forum at Nottingham University Business School, looks at consumer perceptions of fairness with regards to financial services.

The Index takes into account measures including impartiality, familiarity, courtesy and communication.  

The Index found IFAs scored 84 out of 100, which is higher than the industry average of 72.

Advisers were followed by building societies with a score of 75, investment companies with 73, life insurers with 72 and general insurers which scored 72.

Banks and credit card companies scored the lowest ratings with just 68 and 63 respectively.

Association of Independent Financial Advisers director general Chris Cummings says the findings provide a strong endorsement of the IFA profession.
He says: “Not only is the profession the most trusted, but it is also regarded as the most fair. This is no mean feat given the recent economic conditions.
Financial Services Research Forum director Professor Nigel Waite says:  “When it comes to IFAs, consumers’ perception of fairness is particularly influenced by courtesy, communication and familiarity. It is perhaps not surprising that familiarity should be seen as a significant driver of perceptions of fairness in this context, as a degree of familiarity is crucial to fulfilling the role of an IFA successfully.
“As Government and employers transfer responsibility and risk to individuals, we must encourage consumers to take more interest in their financial affairs. Fair outcomes for consumers will help create a sense of confidence and trust in the marketplace, which will help persuade customers to engage more meaningfully with financial matters.”


News and expert analysis straight to your inbox

Sign up


There are 4 comments at the moment, we would love to hear your opinion too.

  1. This data must be inaccurate.

    According to the FSA IFAs are utter rubbish and need regulated out of business!

  2. Fanfare beating drums etc etc. We do have a purpose in life Hoorah!!!!!!!!

  3. And IFA’s rate the FSA BOTTOM for fairness, whilst the public almost certainly rate the FSA BOTTOM for competence, and anyone looking at the FSA website would almost certainly rate it BOTTOM for honesty in terms of actually abiding by its own claims for how it conducts itself.

    So, TOP marks for IFA’s and BOTTOM marks for the FSA. Now there’s a surprise.

  4. “which will help persuade customers to engage more meaningfully with financial matters.”

    Oh Come on! The FSA is going out of its way to make financial advice the preserve of the wealthy.

    Good for our practice not good for joe public.

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm