Gym memberships increase in the new year as more people resolve to get fit and sales of health insurance policies also rise, according to IFA Hacker Young.
The firm says it has seen a surge in interest in protection products as people consider their financial health as well as their physical well-being.
It points out that the younger and fitter an applicant is, the cheaper a product such as critical-illness cover will be.
Partner Harvey Rosenfield says: “There is certainly more interest in health insurance and life insurance at this time of year as more people check their financial health as well as their physical health.
“When choosing a scheme, it is vital that you pick the best one suited to your needs. Different people require different levels of services and benefits from their monthly outlays. Getting lumped with the wrong cover could be disastrous.”